The black taxi is to Londoners what the yellow cab is to New Yorkers: an easily spotted mode of transportation accessible by the flick of a hand. But more and more, taxis are taking on a new role as their traditionally sleek exteriors are being replaced by colorful advertisements for everything from tourist attractions to fashion magazines to shampoo. This picture perfectly exemplifies London’s transformation into a center of media hybrids where nothing is as it seems anymore: taxis are advertisements, advertisements are artwork, PR is advertising, and there is less and less paper involved in news papers. And even more, this eye-catching taxi, which proclaims not too subtly “Black taxi you are colourful today,” embodies the creative elements that are infiltrating the London media scene. Clearly, nothing is black and white anymore when it comes to London media, and the only way for journalists, advertisers, and various media firms to conquer the grey areas is to use creativity and innovation.
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